NeuralTrust: Our Rebranding Explained
Deciding to create a new brand identity is part of our commitment towards innovation. After careful thought and consideration, we have rebranded to better reflect who we are, the services we provide, and the value we deliver to our clients. This transformation goes beyond a new look; it signifies our continued compromise to improvement, quality, and delivering unparalleled solutions.
In this post, we want to share the story behind our rebrand, why it was necessary, and how it positions us to serve our clients better.
Why We Rebranded:
As our company has grown and evolved, so have the needs of our clients and the industries we serve. Our previous branding no longer reflected the full scope of the innovative solutions we provide or the future direction we are headed. The decision to rebrand came from a desire to:
Align with our expanding service offerings: Over the years, our portfolio has grown to include new services and capabilities, especially in the fields of Generative AI, data analytics and cybersecurity
Reflect our mission and vision more clearly: Our mission has always been to make AI adoption for organizations measurable, secure, and reliable. Our new brand identity aligns more closely with this mission, while also highlighting our future ambitions.
Create a modern, professional, and cohesive identity: Our new brand is designed to better resonate with our clients, partners, and the industries we serve. It showcases the quality, trust, and forward-thinking mindset we bring to every engagement.
What’s Changed:
Our rebrand includes a refreshed visual identity, updated messaging, and a more user-friendly experience across all touchpoints. Here are some of the key changes:
1. New Logo: Heading away from the sharp edges of our previous logo, we have blended all the ideas we want to convey in one simple image.
The different components of our new logo, correspond to the core pillars of our software, also present in our own name. Firstly, "Trust" is what we deliver through our unified security platform, which makes us leaders in cybersecurity. Secondly, the "N" letter represents our close connection with Neural networks, a key part of our technology. Similarly, the "Chain" is a visual representation of our AI-powered solutions. Finally, the symbol for "Analytics" portrays our unique service for LLM data storage and understanding.
2. Updated Website and Digital Experience: We’ve completely revamped our online presence to make it easier for you to explore our services and connect with our team. Our web has grown considerably to include much more useful information about what we do. But you will also be able to find up to date content on AI created by some of the best professionals of the sector.
3. Refined Brand Messaging: Our new tagline and messaging better communicate our core values and the unique solutions we provide. NeuralTrust: Generative AI under control.
What Stays the Same:
While our brand has evolved, the heart of our company remains unchanged. We are still the same team committed to delivering excellence, and our dedication to values like innovation, security, customer success, continues to drive everything we do. We remain committed to unique customer support, partnership and achieving industry leadership.
For our clients, this rebrand means even more exciting opportunities ahead. Our enhanced brand identity and service offerings will allow us to serve you better and more effectively. Whether you’re looking to enhance your AI capabilities, improve data security, or have in-depth analytics of LLMs, we’re here to guide you with the same expertise and dedication you’ve come to expect from us.
As we move forward under our new brand, we remain laser-focused on innovation and staying at the forefront of safe Generative AI deployment by companies. We look forward to working with our clients and partners as we continue to shape the future of AI, data solutions and cybersecurity.
Our rebrand marks the beginning of a new chapter, but our mission and values remain the same. We’re excited for you to join us on this journey as we continue to push boundaries, deliver groundbreaking solutions, and achieve new levels of success together.
Thank you for your continued trust and support.
Interested in learning more about how to build reliable AI systems? Don´t miss the rest of the content available in our blog. And if you want to discover more about how our platform can help your company to implement Generative AI safely, don´t hesitate to contact us.